Feb 1, 2007
I am now somewhat obsessed with SEO/M (Search Engine Optimization/Marketing). It has started with working on my Moms business website – www.avery-group.com (and now www.ecotechrecruiting.com) and grown from there. There is such a huge amount of information out there, it is really hard to process it all. I wanted to submit her website to Google and hope to get her on the Top 20 or so of results. Unfortunately, the name of her company is far from unique – The Avery Group. So of course you search that and you can buy all sorts of labels, papers, etc. After a day of optimizing keywords and such for Avery Group, she made me realize that the brand of her company is not as strong or important as her name, Karen Peccia. I immediately hit myself in the head a understood immediately.
Being such a small business and having gained her success by her reputation, I should have made my decisions based on that to begin with. I have read more in the last week concerning this topic than I have for school, which is not good. Without that piece of paper from the University, me knowing this wont really help much!
I have now completely redesigned the website to have more relevant pages and more internal and external links (mostly outbound). I am having her consciously work on getting us some inbound links from her clients – supposedly this is very important.
By the way, Karen does Executive Level Searches for consumer product and high-tech companies in the Portland, OR area. If you ever want to provide business to her, it would help my bank account as well!!
If anyone who is more intelligent than me on this topic reads this, please check www.avery-group.com and let me know what you think. In addition to that, please drop any hints that helped you along the way!!
Thanks and good day
John Robbins
